Rohan Pathak Consulting01
Relevance over volume
A smaller list of good prospects is better than a huge list of irrelevant ones.
About me
I've spent my career turning attention into conversations.
Now I help B2B founders turn LinkedIn into a consistent source of qualified sales conversations.
Rohan Pathak
GTM & Growth | Founder-Led Outbound
Based in Berlin, Germany
Connect on LinkedInMy story
A background in marketing, communications and GTM
I've spent 10+ years working across marketing, communications, media and consulting, with a common thread throughout my career: figuring out how to get the right message in front of the right people.
I've worked across different environments, from sports communications and media to marketing and early-stage startups.
More recently, I've moved deeper into B2B sales and go-to-market, working directly on prospecting, outbound, lead generation and sales conversations for startups.
That experience led me to build Founder-Led Outbound.
Many early-stage founders know they need to do outbound, but don't have the time or bandwidth to consistently research prospects, reach out, follow up and manage the pipeline.
That's the problem I solve.
Why I do this
I like the part of sales that happens before the sales call.
01
Finding the right prospects.
02
Understanding what they care about.
03
Writing a message that actually feels relevant.
04
Starting a conversation.
05
Following up without becoming annoying.
06
Turning that conversation into a qualified meeting.
That's the work I enjoy. Founder-Led Outbound is built around doing that work manually, thoughtfully and consistently.
Experience
A mix of marketing, sales and startup experience
Marketing
Experience building digital marketing initiatives, running campaigns and improving inbound lead generation.
Communications
10+ years across sports communications, media and consulting, helping organizations and teams communicate effectively with their audiences.
GTM
Hands-on experience with ICP development, prospecting, outbound campaigns, qualification and sales processes.
AI & Automation
Experience with Apollo, Clay, HubSpot, LinkedIn, Zapier, Make, ChatGPT, Perplexity and other AI-powered workflows.
A practical approach
No growth theatre. Just consistent execution.
The approach is simple
- Find the right people.
- Understand their context.
- Start relevant conversations.
- Follow up consistently.
- Book qualified calls.
- Learn and improve.
That's it.
Currently
Currently working with early-stage B2B companies
I'm currently working with Obsevia, an early-stage B2B AI company, on sales and outbound. Obsevia is my first client!
I'm also opening up capacity to work with 3-4 additional B2B startups through Founder-Led Outbound.
This keeps the model intentionally small.
Rather than managing a large agency with dozens of clients, I want to work closely with a handful of founders and focus on actually generating conversations.
My principles
How I think about good outbound
02
Human over automated
Automation can support the process. It shouldn't replace genuine conversations.
03
Consistency over bursts
Outbound works better when it happens every week, not once every few months.
04
Learn from the market
Every conversation should teach us something about the ICP, positioning or messaging.
05
Keep it simple
The goal isn't to build the most complicated outbound machine. The goal is to generate qualified conversations.
Think I could help your startup?
Prefer email? rohanpathak1571@gmail.com
Let's see if your market, ICP and product are a good fit.